That payout is determined by a payment formula, which weighs factors like posting frequency and audience engagement.For the longest time, users had to continue using the usernames they initially went for when they first created their accounts. These advertisements will appear as mid-roll ads inside their stories, and the creator will earn a share of the ad revenue. A Snapchat spokesperson told TechCrunch that this feature is already in very early beta for a small set of U.S.-based creators, but the platform plans to roll it out more broadly to Snap Stars in the coming months. The new “Ticketmatcher Mini” available in the app will match users with events they might be interested in based on their preferences.Ī few days ago, the company revealed that it plans to introduce mid-roll advertisements during Snapchat stories for Snap Stars, which is what the platform calls its biggest creators, who must apply for the Snap Star distinction. Yesterday, the company announced that it’s partnering with Ticketmaster to launch a new way for users to discover live entertainment events within the Snap Map. Today’s announcement comes as Snapchat has been releasing several new features. In October 2021, reverse app engineer Alessandro Paluzzi first discovered the feature and revealed that Snap was working on a way for users to change their usernames. The feature has been long-awaited, but its launch isn’t exactly a surprise. It notes that as an app built around ephemerality, it’s aware that people grow and change and may want to change their handles. Snap says username changes were one of its most highly requested features.
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